OUR SELLING PROCESS
A Thoughtful Plan. Personal Follow-Through.
Selling at CityPlace South Tower takes more than putting a condo on the market. It takes understanding what makes your unit stand out, presenting it thoughtfully, and staying involved as the sale moves forward. With The Keller Team, you work directly with Justin & Alyse from the first conversation through closing.
01
Start With Your Condo and Your Goals
We walk through your unit and discuss your plans, timing, and priorities. Views, floor plan, condition, improvements, parking, and storage all help shape how we position your condo against the choices buyers have today.
02
Prepare the Details That Buyers Notice
Sometimes the difference is in the smaller touches. We help identify what is worth doing before photography and showings, whether that means rearranging furniture ourselves, lightly styling a room, or coordinating a few practical improvements. The goal is to bring out your condo’s strengths without taking on unnecessary work.
03
Set a Price With a Clear Strategy
We review relevant closed sales, current competition, and the differences between units. Together, we establish a pricing strategy that reflects your condo’s position in the building and your goals, then stay attentive to buyer response as the market evolves.
04
Give Your Condo a Strong Introduction
Professional photography, considered listing copy, and a tailored marketing plan help buyers understand what makes your property worth seeing. We combine our local relationships with Compass resources to support the launch and coordinate showings with your schedule in mind.
05
Look Beyond the Offer Price
An offer is more than its headline number. We help you compare financing, contingencies, timing, and other terms, then negotiate with your priorities in mind. You receive clear advice and direct communication as decisions arise.
06
Stay Involved Through Closing
Once a contract is signed, the details still matter. We stay engaged with inspections, association requirements, deadlines, and coordination with the professionals involved. When an issue needs extra attention, we help move it forward, including following up in person with the city when a permit question calls for it.
Some of our most valuable work happens behind the scenes. We take those details personally, so you have less to carry throughout the sale.
CityPlace South Tower Seller FAQs
What is my CityPlace South Tower condo worth?
Your condo’s value depends on more than square footage. Floor plan, floor level, exposure, views, renovations, condition, parking, and storage all influence how buyers compare your unit with others in CityPlace South Tower.
As homeowners, residents, and experienced agents in the building, Justin & Alyse know CityPlace South Tower inside and out. We understand each floor plan, the differences between views and exposures, and the advantages and tradeoffs that can affect buyer interest. That firsthand knowledge helps us recognize value that a broad market estimate can miss.
Our personal pricing review combines that building expertise with relevant closed sales and current competition. We identify what makes your condo stand out and develop a pricing, preparation, and marketing strategy designed to achieve the strongest possible sale price. You work directly with The Keller Team, with advice grounded in the building we know and call home.
Contact us for a personal pricing review and a clear plan for your sale. This is not an automated estimate or formal appraisal.
How long does it take to sell a condo at CityPlace South Tower?
There is no single timeline that applies to every condo in the building. Renovations and updates, floor level, views, presentation, competing inventory, and the right pricing strategy all affect how quickly a property attracts a buyer.
We review your unit and current market activity to help you understand its position, then adjust our approach as buyer feedback comes in. Contact The Keller Team for a conversation about your condo and your preferred timing.
What do buyers look for in a CityPlace South Tower condo?
Buyers often compare the floor plan, view, floor level, and which direction the unit faces. Natural light, balcony space, updated kitchens and bathrooms, overall condition, parking, and storage also help distinguish one condo from another.
Different buyers have different priorities. Our job is to identify your unit’s strongest features and communicate them clearly through its pricing, photography, marketing, and showings.
Should I renovate or stage my condo before selling?
Not every condo needs a renovation before going on the market. We start by looking at its condition, likely buyer expectations, and whether a proposed improvement makes sense for your budget and timing.
Sometimes smaller changes make the biggest difference in presentation: rearranging furniture, simplifying a room, improving lighting, or lightly styling the space. Justin & Alyse take a hands-on approach, including moving furniture ourselves when it helps a room show better. We will help you decide what is worth doing before you spend money.
Why work with a team that lives in the building?
As homeowners and residents at CityPlace South Tower, Justin & Alyse know the building through daily experience and years of representing its buyers and sellers. We understand the differences between units, the lifestyle, and the details buyers want to know.
Our ongoing relationships with owners, agents, and prospective buyers keep us closely connected to activity in the building. We maintain a database of interested buyers and stay in regular contact with people considering a purchase or sale. Those connections can help us identify potential buyers before a listing launches and hear about upcoming opportunities before they reach the market.
That knowledge is backed by results: The Keller Team has personally represented more than $40 million in closed sales at CityPlace South Tower since 2022, across 40+ closed purchase transactions, and has been the building’s #1 producing team by sales volume for five consecutive years.
We are intentionally boutique, so you work directly with us throughout your sale. From identifying potential buyers to preparing your condo and negotiating the details, we bring personal commitment and proven building experience to every step.
What does the condo association require when I sell?
CityPlace South Tower has a straightforward ownership paperwork process. Buyers complete an Owner Packet; there is no formal buyer approval process.
We help coordinate with building management so buyers receive the current packet and understand what needs to be completed. Any additional association documents requested for the transaction are coordinated with management and the closing professionals. Contact The Keller Team for the current paperwork requirements and timing for your sale.
SELL WITH THE BUILDING'S #1 TEAM
No One Knows CityPlace South Tower as Intimately as We Do.
We live here. Every day, we see how each floor plan, stack, and exposure lives, what buyers ask about, and what really moves value in this building, knowledge an outside agent simply cannot have. That insight is why The Keller Team has been CityPlace South Tower's #1 producing team by sales volume for five consecutive years.
#1
Producing team in the building, five consecutive years
$40M+
Personally represented here since 2022
40+
Closed transactions represented since 2022
Top 2
Highest sales ever recorded in the building
